Smoking Beards® Smoking Beards®
Holiday Flavor Reimagined Over Fire

Festive Warmth & Comfort.

Sweet, savory, nostalgic, and built for winter feasts.

Santa's Sprinkle™ captures the warmth and comfort of holiday cooking through the lens of live fire. Built around a festive balance of savory spices, subtle sweetness, and aromatic warmth, this seasonal blend transforms roasts, glazed meats, potatoes, vegetables, and winter classics into unforgettable cold-weather feasts. Comfort food, elevated by fire.

Holiday-inspired flavor profile
Sweet and savory balance
Perfect for roasts and festive sides
Built for winter comfort cooking
Smoking Beards® Santa's Sprinkle™ BBQ Rub

Comfort Food With Character.

The holidays are built around flavor, warmth, and shared moments around the table. Santa's Sprinkle™ was designed to bring that spirit into live-fire cooking through a carefully balanced blend of savory spices, subtle sweetness, and festive aromatics that complement rich meats, roasted vegetables, and comforting seasonal dishes. Whether cooked low and slow, roasted over charcoal, or finished in the oven, Santa's Sprinkle™ brings warmth, nostalgia, and depth to every bite.

Flavor profile

Festive Warmth

A balanced blend of warming spices designed for rich, comforting dishes.

Savory Sweetness

Subtle sweetness enhances caramelization and complements roasted meats beautifully.

Aromatic Depth

Layered spices unfold gradually during cooking for a rich holiday-style profile.

Comforting Finish

A smooth, nostalgic finish built for shared meals and winter gatherings.

Best use on

  • Ham
  • Duck
  • Turkey
  • Chicken
  • Potatoes
  • Root Vegetables
  • Winter Roasts
  • Steak

Pro Tips

Pat ingredients dry
Season generously
Rest before and after
Grill until glorious

Crafted by Champions. Built for Everyone.

Smoking Beards® delivers championship-inspired BBQ rubs and live-fire culinary experiences designed to make bold barbecue more accessible without compromising quality, flavor, or craftsmanship. Developed through competition experience and a passion for authentic barbecue culture, Smoking Beards® helps cooks of all skill levels own their fire™.

Own Your Fire™

Season like a champion. Grill like a legend.